Profile
Corporate identity and instore branding proposal for Italian chain of airport duty free shops
Process
We were asked by Vicenza-based architects Traverso-Vighy to make a graphic design proposal for point of sale identity, signage and packaging to accompany their own store architecture and interior design bid for FreeFly, an Italian chain of duty free shops present in airports from Venice down to Catania.
FreeFly logo proposal
hand-sketched icons for product areas
bags and giftwrap
product pricing and labelling
2 metre banners for colour diversification by product area