Profile
Cross-media branding for UK importer of Spanish foods.
Process
Simon Johnson already had the perfect name for his jamón importers: La Pata Negra (meaning black foot or leg in Spanish, synonymous with the best Iberian pigs, which produce the most delicious Iberian ham!)... so the logo seemed to draw itself: a black trotter that's also a bookmark; a little black pig roaming freely somewhere below, probably eating acorns.
La Pata Negra - principal logo (using a hand-modified font) and separately positioned pig.
various branded stationery, including html email signature, letterhead/document and business card
temporary homepage for lapatanegra.co.uk
this presentation of the logo will be familiar to those who have spent time in a Spanish bar