Profile
Naming and identity proposals for an Italo-Israeli EU research insititute.
Process
Once the newly founded insititute's mission had been described to us, we suggested the combination of name and strapline. The prefix/name Pre- puts the institute at the beginning of every project - pre-paration, pre-cognition, pre-lude, pre-requisite - and gave scope for "serious play" within otherwise dry documents.
Pre- logo
rough proposal for website showing use of "pre-" name in context