Ventis / yes we work

Profile

Corporate identity and branding guidelines for Ventis - an electronic engineering company based in Poland.

Process

Logo, stationery (letterhead & business cards), presentation material, email signatures (html & txt), website, flash animations and corporate identity guidelines. Much of the brand id from the logo itself downwards was based on elements of the principal coding languages used by Ventis in the programming of their custom-designed electonic components and systems - while C (or was it C#? Or C++?) was the language of default, each person in the company could opt to have their business card in an alternative language - e.g. Python - if it was more relevant. And for Ventis' Managing Director, there was also a "normal" card, in case he had to give it to other managing directors, who wouldn't recognise anything in C# even if their daughter sang it to them.