Britain China Retail Forum

Brand identity for an international trade association

The Anglo-Sino Retail Initiative asked us to develop a logo and stationery (business cards and a PowerPoint template) to present their Retail Forum project during its funding stages. We also proposed a series of icons to represent different sides of the retail experience. Had their project gone ahead, the identity was to be extended to a website and various print collateral.

colour palette

stationery

icons for different retail sectors

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